Ayoub creates and facilitates development programs for individuals, teams, and organizations; advises executives on strategy and leadership; and helps boards work more effectively. In his practice, he seeks the leadership potential within individuals and invites them to bring it forward. 

His curricula focus on self-knowledge, self-mastery, interpersonal dynamics, critical thinking, complexity, and adult development theories. His work draws on problem-solving and design-thinking techniques to design and facilitate top-team conversations around strategy and organization. He serves clients in the GCC, Europe, the US, and South Asia, including senior executives, physicians, educators, foundation directors, engineers, and entrepreneurs. 

Ayoub is a former management consultant at McKinsey and Company who advised clients on strategy and organization, led economic development and real-estate projects, and conducted economic research.

Ayoub holds a MBA from the Stanford Graduate School of Business, a joint Master’s degree in Energy Economics from the Colorado School of Mines and the French Petroleum Institute, and an Engineering degree in Applied Mathematics and Mechanics from the Ecole Polytechnique in France. He speaks Arabic, English, and French.